Frednel Commercial Management Services
Introducing Frednel
Frednel Commercial Management Services is a boutique consultancy, offering expertise in Project Management and Commercial Management. We create solutions for businesses in the telecommunications and infrastructure sectors by marrying analytics with creative thinking.
Our Name
The company name, Frednel, represents the combination of the founders, Shelley Fredman and Guy Arnel. The business entity, like their partnership, epitomises a unique synergy built on a solid foundation of trust, commitment and understanding.
Our Logo
At Frednel, we believe that each component of a project has an interconnected dependency. The precision timing of cogs at work is at the crux of continuous efficiency and success of everything from massive machinery to intricate timepieces. Just like the cogs, it is the harmonious relationship between our team, our clients and the objectives and goals of the project that ensures success.
Introducing the Team
Guy Arnel and Shelley Fredman are proud of the global network of skilled professionals they have established and maintained over the years. Frednel is able to call upon these people to create the necessary team of experts to support your project. The seamless communication and delivery of project milestones are the key to our success across projects of varying sizes. The integrity and professionalism of the leadership team allows us to say we might not have all the answers but we know how to go about finding them.
Guy Arnel Director

Guy has an impressive portfolio with over 20 years experience with a global telecommunications organisation. Guy's reputation in leadership coupled with his creative approach to business is what has defined his career. His critical thinking, fiscal understanding and team attitude are proven in the areas of Project Management and Contract and Commercial Management.
He has been at the leading edge of mobile technology since the early days of 3G in Australia. With an invitation to join the global telecoms organisation in Ireland, his international career was launched. Several overseas assignments followed, as did promotions and awards in recognition of outstanding work both as an individual and as a team member.
From Project Manager to Program Director to Commercial Contract Director, each role has enabled him to develop a broad business understanding required to manage fully integrated projects.
To learn more about Guy, please visit LinkedIn.
Shelley Fredman
General Manager

Shelley's corporate career spans over 25 years in Australia with a focus in print media, particularly advertising sales. Shelley began her professional life as a junior sales executive and achieved the position of national sales manager on leading Australian publications.
Whether working with Federal Government on a special report, including education kits and business breakfasts, or playing an integral role in the introduction of colour to newspapers in Australia, Shelley's creative thinking and attention to detail gave life to a range of projects.
The business acumen and technical skills acquired over the years has underpinned her volunteer work, resulting in board positions at two International Women's Clubs (a global initiative) and various board positions for international schools.
To learn more about Shelley, please visit LinkedIn.
Services
Frednel Commercial Management Services are experts in marrying analytics with creative thinking when approaching solutions for business.
We pride ourselves on establishing strong working partnerships with Clients to ensure growth and success. This is accomplished with over 20 years of global experience, specialising in Project Management, Contract and Commercial Management.
Frednel values the ethos of partnering with clients to be an extension of their organisation. The benefit to clients is that Frednel takes time to understand your business, resulting in a deeper understanding of how the project fits into the overall organisation.
The depth of experience offered by our team is pivotal to aiming for success every time. From project managing an entire project to reviewing, guiding and mentoring an existing teams progress, writing tenders or consulting on tender documents/presentations, evaluating the strengths of a project, collaborating, mentoring, developing bespoke reporting procedures and offering analysis.
We welcome the opportunity to discuss your business needs. Please phone +447827895652 or complete the form to discuss.